Tell your story and share your expertise
Content - be it written, video, imagery or audio - is a powerful tool to speak to your community at scale. At the top of the sales funnel, use content to capture attention and build awareness through social channels and search. At later stages your content can demonstrate expertise, build trust and evoke positive reactions.
Develop website content that tells your story with inspiration, is search engine friendly, and drives specific action by your audience. Conversion copywriting mixes art with science to generate results.
Video is the best way besides face to face to give a thorough and immediate impression. But video also requires a lot of attention from your viewers. Careful planning, good lighting, clean audio and precise editing allow you to professionally deliver an impressive message.
Create blog posts specifically designed to peak the interest of your target audience and demonstrate your expertise. Blend precise topic selection with in-depth research and carefully crafted prose to engage a highly targeted audience. Utilize best practices in keyword optimization, design and “shareability” to maximize your SEO results.
Whitepapers - Guides - eBooks
Go wide and deep on the topics in which you are a subject matter expert. Conveying your knowledge and demonstrating thought leadership is an unmatched opportunity to build trust with your potential customers.
Give concrete examples of difficult problems you have solved in the past to make the value of your skills more tangible. Tell a story that will resonate with potential customers and demonstrate how you can help.
Connect with your audience in a candid format while you entertain and inform. Podcasting offers an opportunity to build a closer relationship with your audience at whatever time or place they choose.
Infographics and Imagery
If a picture is worth a thousand words then a well-designed infographic is worth far more. Visually illustrate a process or framework to simply convey a complex idea.