Understand your buyer’s journey and develop a plan to connect at every stage
Tell your story, establish your expertise and educate your audience with words, images, and video
Build the relationships and trust that draw customers to you when it's time to buy
Educate and influence your target audience
Changes in technology and online behavior allow companies and nonprofits - large or small - to reach decision makers from the earliest stages. While your approach must be unique, virtually every organization can benefit from well-executed content marketing.
Learn how a customized content strategy can better serve you and your customers
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Great content - in all its forms - is at the heart of any effective digital marketing strategy
Find the right channels to reach your audience, share your knowledge, and tell your story
"67 % of the buyer's journey is done digitally, before ever engaging with sales" - SiriusDecisions
Companies must reach buyers earlier in their process than ever before. Those that can serve as a trusted resource in the early stages position themselves for success.
"82% of buyers viewed at least 5 pieces of content from the winning vendor" - Forrester
Content marketing responds to the fundamental change in the way people research and make important purchases in today's market.
"63% of people requesting information on your company will not purchase for at least 3 months" - Marketing Donut
A buyers journey is lengthy. To remain relevant, companies must nurture leads until buyers are ready to act.